Movies Anywhere supports 4K UHD, HDR, Dolby Vision™, as well as 5.1 Surround and Dolby ATMOS™, giving movie lovers a thoroughly immersive movie-watching experience. Plus, discover a whole new way to view and grow your collection with My Sets. Shop new releases or browse our catalog of over 8,000 movies to add to your collection. We find great deals on great movies from different places every day and bring them right to you. Watch them on Movies Anywhere or across any of your connected digital retailer accounts.Ĭreating your Movies Anywhere account and bringing your favorite movies together is free – you only pay for the movies you want to add to your collection. Apparently-viral Instagram marketing saw Curtis cheerlead with remarkable vigour for months, chastising those who disliked the film and hollering her approval for those who did.Purchase from your favorite places*, and Movies Anywhere will bring your favorite movies together into one synced collection – for free.**Ĭreate your free Movies Anywhere account and connect your digital retailers to bring your favorite movies together. They did this by stressing the film’s popularity with real people - the sorts of people (young, cool, see superhero movies) with whom the ailing Academy is eager to align itself.Īs well as cute traditional advertising - billboards of Yeoh in her “movie star” incarnation declaring “Everything has led to this” - the campaign leant heavily on the zeitgeisty lingo which also defines its aesthetic. Gradually the film’s clout snowballed along with its box office, as more and more critics - as well as industry insiders - declared their love.īy the autumn, it was clear the film had a real shot at the gongs, and A24 set about securing them. The three were drafted into energetic service to support the film’s international release. Yeoh, Curtis and Huy Quan were sure bets all already held in deep affection by hardcore genre fans and cinema influencers. Amongst the cast, A24 found they had an eager, willing and winning trio of stars with unique comeback narratives. It soon became their highest-grossing film ever, packing out arthouse cinemas, then nudging into multiplexes. A24 rode the wave and opened the film domestically shortly after.

Word of mouth began strongly from a crowd at fever-pitch excitement, on the opening night of their first in-person festival in years. “This movie is almost perfectly tailored to your guys’ brains.” “I cannot imagine a better audience and crowd for this movie,” said c0-director Daniel Kwan as they took to the stage to present it. SXSW has some track record with the Oscars: Spellbound, Undefeated and For Sama all began in Texas, but nothing fictional has ever broken through. The film didn’t look like awards bait, so they didn’t position it as such. Hence the decision of distributor A24 to premiere not at Cannes or Venice, and not even at Sundance (where previous indie films that have broken through at the Oscars have started, such as Precious, Little Miss Sunshine and last year’s winner, Coda) but instead at South by Southwest, the annual nerd/hipster knees-up in Austin, Texas.

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